Our work
Content built for sport.
We make sports video: concept, direction and filmmaking under one roof, built to connect brands with the people who actually live the sport.
Global campaigns, product launches, athlete stories, documentaries, social content. We handle every stage, from the first concept and shot list through to the final edit, delivered in whatever cut each platform actually needs.
Sport moves fast, and it rarely waits for the right light or a second take. Our crews plan for what's scheduled: the podium moment, the launch reveal, the interview. Then they're set up to catch what isn't: the reaction on the start line, the mechanical fault, the moment a session goes off script. That's the difference between covering an event and actually capturing it.
Based in the UK. Working worldwide.
Grass roots, to world class brands.
Everyone shooting gravel content works from the same three towns. We took Derive's kit launch to South Africa instead, and built the film around riding as a group, not a race, because that's what actually sells kit to a 25 year old audience.
Glasgow has a cycling heritage most people have never heard of. When the Tour of Britain came through, we told that story through Billy Bilsland's shop, the same place you can walk in and ride the exact bike we filmed.
Bauerfiend makes some of the best compression kit in the world, hidden under everything else an athlete wears. We took it to Hull FC and told the story through the players actually getting tested and fitted for it.
Willier turned 120 and wanted a younger rider to notice. Rather than a paint job and a new name, we sat their senior team down on camera and asked what they're actually doing to reach the next generation.
We have worked closely with Pinarello since 2024. Focusing on their outbound marketing. From documentary series to social content
Pinarello
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• Pre Production & Brand Mapping
• On location directing / shooting
• Post Production & Planning
Derive Apparel
Derive Apparel needed 3 collections shooting across a range of locations. Together we pre produced and shot this in South Africa. Using local models and guides to get the most out of the shoot.
• Pre Production & Creative direction
• On location directing / shooting
• Post Production
Woking FC
Football kit launches, need to connect with the broadest audience. Its no good producing something that only the younger demographic can connect with. We partnered with Woking FC to produce something that was memorable and culturally significant.
Documentary
The Project
Following Amy’s attempt to cycle the Tour de France route, including the transfers between stages, we created a series of adventure films documenting the challenge from the inside.
The aim was to capture more than the scale of the ride. We wanted to tell the human story around it, from the anticipation before the challenge through to the reality of life on the road, the difficult moments and eventually arriving in Paris.
The films were produced for Amy’s YouTube channel, turning a huge endurance challenge into a story audiences could follow throughout the journey.
Working as a three-person crew, we travelled with Amy and documented the challenge as it unfolded, combining cinematic cycling footage with interviews and observational moments from behind the scenes.
We interviewed Amy before the challenge to establish the story and her expectations, then continued filming throughout the ride before capturing the conclusion and final reflections in Paris.
Being embedded with the team allowed us to react to what was actually happening rather than manufacture a narrative, giving the finished films the authenticity and intimacy of a documentary while still feeling considered and cinematic.
Our Approach
Common Questions
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Both, and never separately. We build the strategy and shoot the film in the same room, on the same timeline. Hand a good idea to someone else to make, and something always gets lost on the way through.
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Not for us. Most clients come to us asking for a video when what they actually need is someone to ask why first. Tell us what you're trying to achieve, and we'll tell you what that looks like on screen.
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Yes. Based in the UK, working wherever the story is. We've shot everywhere from Sierra Nevada…Spain to South Africa, wherever the brief actually needs to go, not just where it's convenient to fly.
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Depends on the brief, but strategy and production run in parallel, not one after the other. That alone saves the weeks most agencies spend handing an idea between departments.
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Yes, usually from the same shoot day. Kit and campaign photography come out of the same trip as the film, so you're not paying two teams to tell one story.
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Global brands and local legends both. What matters more than budget is whether there's actually something worth saying. That's the part we can't manufacture for you.
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The story gets built in the edit, not on the day. Pacing, sound, colour, the cut. The same footage can tell three different films depending on how it's put together, and that's where most of the care goes.
Behind the scenes
Visit Bristol
Bristol Airport
Cowes Week
Isle of Wight
Pinarello Group Ride
Regents Park
