A Club for Everyone: Swindon Town x LGBTQIA+
We partnered with Swindon Town FC and Swindon Pride to create a short film celebrating LGBTQIA+ voices in football. Shot at the County Ground with a small crew, it was all about honest stories, open conversations, and showing that football truly is for everyone. What started as a local project became one of the most meaningful films we’ve made — and a reminder that real stories still cut through.
This one meant a lot.
We were approached by Swindon Town FC to help bring to life a campaign that focused on LGBTQIA+ inclusion within the club and the wider community. As a Swindon-based team, we’ve all got a connection to the club in one way or another, so to be trusted with telling this story, and telling it right, meant everything.
The goal was simple: show that football is for everyone. No exceptions. No compromises. Just a club that backs its people, whoever they are, however they identify.
We worked closely with the club, the Swindon Pride team, and local supporters who were willing to share their stories on camera. It wasn’t about making it flashy. It was about making it real. Honest voices. Open hearts. True support.
Our approach
We filmed interviews at the County Ground in one of their restaurants that felt comfortable and familiar. The goal was to create something authentic and proud, without leaning too heavily into tokenism or cliché. We kept the crew small and the atmosphere relaxed, letting people speak on their own terms.
The visuals were kept clean and bold. Swindon colours front and centre, supported by subtle nods to the Pride flag throughout the edit. Music was minimal, letting the stories carry the weight.
Kit used
We shot primarily on the Canon C70, with natural lighting wherever possible. The idea was to keep things feeling grounded and personal, rather than overly polished or commercial.
Why we did it
Because visibility matters. Because stories matter. Because when you’re in a position to help shape the way a club shows up for its people, you say yes.
We’re proud to have played a small part in a big moment for the club and the community. And we hope it’s just the start of more inclusive storytelling in sport.
What we got out of it
A powerful film with a clear message
Connections with local community members and fans
A reminder that good creative doesn’t have to be complicated, it just has to be honest
What Happens When You Just Go For It – Filming Max Willcocks
Late 2024, we packed the gear and hit the New Forest to shoot a passion project with model, cyclist, and YouTuber Max Willcocks. No client, no pressure — just an idea we’d talked about for ages and finally made time for. We used a RED V-Raptor for the cinematic stuff, a Canon C70 on the gimbal, and Max brought along a stash of Insta360 cams we rigged up in creative spots. What started as a day out of the office turned into a film that got picked up by SunGod, shown in a cinema, and gifted us some fresh kit. It’s a reminder: don’t wait for the perfect moment — just back the idea and shoot it.
Late 2024 we headed out to the New Forest to shoot with Max Willcocks — a model, cyclist and all-round good bloke we’d been wanting to film with for a while. This wasn’t a paid job or a big campaign. Just something we’d talked about doing for ages, and finally made happen.
The goal was simple. Get some fresh content for our showreel, push ourselves creatively, and work with someone who looks unreal on camera and knows how to move on a bike. The difference between filming an amateur (Dan) and someone who does this for a living is actually mad. Max just got it. With a rough moodboard and a bit of a brief, we knew what we wanted and he brought it.
The weather showed up for us too. We’d planned to hit four locations across the south of the forest but ended up spending 2.5 hours at the first spot. It was that good. We ended up cutting a few of the other spots but it didn’t matter — we got what we needed and more.
What started as a free shoot ended up being shown in a cinema as part of a SunGod event. Off the back of that, we were gifted SunGod kit and now there’s a brand association that came from just making something cool. Proof that putting time into passion projects can actually lead somewhere.
Why we shot it
Something for the reel
Wanted to shoot cinematic cycling content
Had the idea for ages and finally acted on it
What we got out of it
Showreel content we’re proud of
A good connection with Max
SunGod picked it up and screened it
Free kit and a link to a brand (priceless)
A reminder to stop talking about ideas and just do them
What it cost
Day out the office
Bit of food and fuel
100% worth it
Camera chat
We kept the camera setup pretty light but punchy. Static shots were done on the RED V-Raptor, giving us loads of depth and flexibility in post. For movement, we switched to the Canon C70 on the gimbal — fast, reliable, and perfect for keeping up with Max through tight trails and open road sections.
Max also turned up with a load of Insta360 action cams, which we rigged onto the bike, helmet, and roadside trees for a bit of extra perspective. Having all those angles meant we could build something that felt fast, immersive, and real — not just glossy.
Summary
We’ve sat on ideas like this for too long. This year we said no more of that. If you’ve got something you want to shoot, make it happen. You don’t need a client to green-light it. You just need to back yourself.
Got a passion project sitting in the notes app?
Go shoot it. Don’t wait for a brief or a budget. The best stuff usually starts with just backing an idea and making time for it. If you’ve got something you want to make and need a crew who gets it, drop us a message — we’re always up for a good story.
