A Club for Everyone: Swindon Town x LGBTQIA+
This one meant a lot.
We were approached by Swindon Town FC to help bring to life a campaign that focused on LGBTQIA+ inclusion within the club and the wider community. As a Swindon-based team, we’ve all got a connection to the club in one way or another, so to be trusted with telling this story, and telling it right, meant everything.
The goal was simple: show that football is for everyone. No exceptions. No compromises. Just a club that backs its people, whoever they are, however they identify.
We worked closely with the club, the Swindon Pride team, and local supporters who were willing to share their stories on camera. It wasn’t about making it flashy. It was about making it real. Honest voices. Open hearts. True support.
Our approach
We filmed interviews at the County Ground in one of their restaurants that felt comfortable and familiar. The goal was to create something authentic and proud, without leaning too heavily into tokenism or cliché. We kept the crew small and the atmosphere relaxed, letting people speak on their own terms.
The visuals were kept clean and bold. Swindon colours front and centre, supported by subtle nods to the Pride flag throughout the edit. Music was minimal, letting the stories carry the weight.
Kit used
We shot primarily on the Canon C70, with natural lighting wherever possible. The idea was to keep things feeling grounded and personal, rather than overly polished or commercial.
Why we did it
Because visibility matters. Because stories matter. Because when you’re in a position to help shape the way a club shows up for its people, you say yes.
We’re proud to have played a small part in a big moment for the club and the community. And we hope it’s just the start of more inclusive storytelling in sport.
What we got out of it
A powerful film with a clear message
Connections with local community members and fans
A reminder that good creative doesn’t have to be complicated, it just has to be honest
